Top 5 Fashion Games Performance in Africa, Q4 2021

During the fourth quarter of 2021, the top 5 fashion games in Africa demonstrated varied performance trends across key metrics such as weekly downloads, revenue, and active users. Here's a detailed look at how each app fared during this period, based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. saw a relatively stable performance in weekly revenue, peaking at approximately $20.8K at the end of September. However, revenue dipped to around $14.8K in mid-November before recovering to $19.2K by the end of December. Weekly downloads for the game fluctuated significantly, starting strong with over 81K in late September, dipping to about 26.8K in late November, and then rising again to 64.6K by year-end. Active users followed a similar pattern, starting at 378.4K, dipping to 283.7K in late November, and then climbing back to 363.1K by the end of December.

Covet Fashion: Dress Up Game by Crowdstar LLC experienced modest weekly revenue, peaking at $8.9K in early November and ending the quarter at around $6.1K. Weekly downloads remained relatively low but stable, ranging from a low of 2.6K in mid-October to a peak of 4.7K in mid-December. Active users for Covet Fashion showed a slight increase, starting at 7.8K and reaching a peak of 9.1K in mid-December before settling at 8.8K by the end of the quarter.

Pocket Styler: Fashion Stars from Nordcurrent UAB had a steady revenue stream, peaking at $5.1K in late October and maintaining around $4.4K to $4.6K during December. Downloads saw a significant drop from 22.2K in early October to 7.8K in late November, but rebounded to 10.2K by the end of December. Active users started at 61.9K, peaked at 71.7K in mid-October, and then gradually declined to 54.7K by the end of December.

Producer: Choose your Star by Amrita Studio had a lower revenue profile, peaking at $1.7K in mid-December. Weekly downloads were highest in late September at 10.1K but dropped to around 1.3K by late October before stabilizing between 2.5K and 4K towards the end of the year. Active users mirrored this trend, starting at 11.1K, dropping to a low of 5.1K in late October, and then stabilizing around 8.1K by the end of December.

RuPaul's Drag Race Superstar from Eastside Games, which launched in late October 2021, showed a gradual increase in weekly revenue, starting at $28 and peaking at $2.1K in late November before settling around $1.3K by the end of December. Downloads peaked at 11.6K in mid-November but tapered off to around 1.2K by the end of December. Active users followed a similar trend, starting at 67 in late October, peaking at 13.9K in mid-November, and then stabilizing around 5.9K by the end of the year.

These insights provide a snapshot of the performance trends for the top fashion games in Africa during Q4 2021. For more detailed analysis and insights, visit Sensor Tower.